This full page ad (Better Homes and Gardens, June, 1947) features the complete line of Guardian Service Ware. Like much of the company's advertising copy, this ad stresses the cookware's stove to table "dual-purpose" design, but also its fuel economy and nutritional preservation ("Low heat top–of–stove cooking minimizes food shrinkage, insures greater savings of vitamins and minerals"). The model hostess is attractive but stolid (no
gingham and frills here), a "practical–minded homemaker" who "wouldn't be without it."
We couldn't agree more.
No comments:
Post a Comment