Thursday, May 3, 2012

Lucy and Desi Love Guardian Service Ware

Lucille Ball and Desi Arnaz argue over the Guardian Service Casserole/Tureen
In "The Long, Long Trailer" (1954), M-G-M Studios showcased the bounty of post-war America in cross-promotional arrangements with several manufacturers. Lucille Ball and Desi Arnaz play newlyweds who travel through the National Parks in a new travel trailer, outfitted from stem to stern with every modern convenience, including the finest in home cookware: Guardian Service Ware.  As "Tacy" (Ball) states, "You know, you just can't set up housekeeping and expect to rough it."

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