Michele Simon recently wrote an article for alternet.org about the challenges facing Michelle Obama's "Let's Move" initiative to fight obesity. One of the biggest players in the Food Industry (PepsiCo) was first to claim support of the initiative and is looking for ways to make processed food "healthier." Simon sums up their dilemma:
"The company's problem comes down to this: PepsiCo makes processed food, which is no basis for proper diet in any culture. Nature provides true nourishment in the form of whole grains, fruits, and vegetables, and no corporate mantra can improve on that."
The complete article (here) details how PepsiCo's product lines are divided into three categories ranging from, "Good–for–you" to "Better–for–you" to "Fun–for–you." All in all, a compelling argument for the home cooked meal.
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